Anatomic Studios leverages 3-D printing to build prosthetic covers at the intersection of design, fashion, and technology, transforming assistive devices into personal fashion accessories. To create the most optimal fit, the Anatomic Studios team ask for a 3D-scan of clients’ current prosthesis as well as photos and measurements of sound limb (if not bilateral amputee). Clients can wear different 3D-modeled covers depending on the occasion and even matching with their outfit. “We want to create prostheses for everybody and every body,” said Emelie. “With 3D printing, you can do practically anything and create products that fit your personality—you shouldn’t feel limited.”

Working with Google for Startups partner Wellstreet to build and grow

While they successfully bootstrapped for more than four years, Emelie and Christian recognized that they would need more support and funding to scale globally. Most critically, they sought mentorship since neither Anatomic Studios cofounder had a marketing or business strategy background. Via the Swedish startup community, they connected with Wellstreet Ventures, an early-stage investment fund with a particular focus on Nordic tech companies. A longtime Google for Startups partner, Wellstreet has made a significant impact on the Nordic startup scene and recently opened The Factory, a 14,000+ sqm innovation and tech hub complete with state-of-the art-educational resources. Wellstreet provided not only the financial and practical support Anatomic Studios needed to grow, but also a thriving community of other founders working towards similar milestones. Wellstreet programming like Google for Startups Founders Lab taught Christian and Emelie how to ​​build a scalable and sustainable company through mentoring from Google experts and themed sessions such as UX/UI design, product management, growth, and marketing.“We want to be a fashion brand more than a medical brand, and Wellstreet is really good at brand building to help us get there,” reflected Emelie. “As a founder, it’s all about getting the right information at the right time. There’s so much to take in and both Wellstreet and Google for Startups helped us manage it really well.”

Using Google Analytics to understand customer needs

Today, Anatomic Studios is available for prosthetic users in dozens of orthopedic clinics across Europe and is in the midst of launching a major global rollout. The team leveraged insights from Google Analytics to inform the global campaign strategy, launch a new product line, and improve their online shopping experience. “Google Analytics helps us understand what products our customers like and how we can update the website to improve conversion rates and the overall user experience,” said Emelie. The cofounders are applying their first investment round towards automating workflow and preparing for a rise in demand from both users and clinics around the world. “We are excited to be able to take prosthetic fashion globally and continue developing our e-commerce and 3D-technology platform, creating a whole new shopping experience for our customers. We look forward to hearing more clients telling us how their cover has changed the way they view their prosthesis and interact with the world.”